WHO FOUNDED THE BRAND TEAM ACADEMY?
When you’re putting your faith in a marketing partner, you want to be sure the founders actually know what they’re talking about! With so many to choose from, how do you know who is really going to give you the guidance you need?
Here’s a little behind the scenes look at our founders:
Lizzy: Lizzy is the Co-Founder of The Brand Team Academy and Founder of The Brand Team Pty Ltd. An expert in all things brand, Lizzy has held senior positions in large corporates and agencies alike and understands how much of an impact brand can have on the success of any business. A believer that brand is so much more than a logo, Lizzy holds over 25 years’ experience running strategic brand and marketing campaigns for household brands across the globe. Whilst she’s run many multi million-dollar campaigns, Lizzy was born to help others and loves to see small business succeed.
A Mum of three young boys, Lizzy decided at the pinnacle of her corporate career, that she should follow her dream and start her own business. Never one to do things by halves, not only did Lizzy start a hugely successful baby product e-commerce business, The Brand Team was launched to complete full scale SME and corporate branding projects. Realising fairly quickly that start and scale up small businesses needed a different, more affordable approach, Lizzy started The Brand Team Academy alongside her partner in crime, Anna. Highly regarded in the branding and marketing world, Lizzy now runs The Brand Team Academy alongside The Brand Team, fitting in speaking gigs and workshops to share her love of the power of branding.s
Anna: Anna is the Co-Founder of The Brand Team Academy and Founder of Dot & Quill, a branding communications consultancy and sister company to The Brand Team. A self-confessed communicator, Anna hails from the corporate world where she’s held senior positions across Corporate Affairs and Marketing Communications and has worked in large corporate offices across Australia, Europe and the US. With over 20 years’ experience supporting clients to develop their branding voice and find their audience, Anna loves nothing more than helping clients to communicate authentically and in their own way.
A Mum of two young boys, in a journey earily similar to Lizzy’s, Anna made the decision to leave corporate life in favour of starting her passion project – a communications agency designed to help small businesses find their voice…and their customers. Three years later, with a successful business, Anna and Lizzy joined forces to create The Brand Team Academy, to offer a wealth of branding and communications expertise to start up and small businesses with big dreams. In demand across her small and medium enterprise clients, Anna enjoys running workshops and strategy sessions to drive businesses to success.
HOW DOES YOUR MASTERMIND WORK?
We love to help and know just how tough and isolating it can be to launch a small business. There are lots of courses that tell you ‘what to do’, but not very many that also cover the ‘how to do it’ bit. This is often where start-ups get stuck.
Our small group mastermind gives you a step by step, hand held formula to follow. Weekly access to our founders, and the chance to form your business networking group from the beginning.
We’ll support you every step of the way to ensure at the end of 6 weeks, you’re ready to launch and your business is good to go.
Know the right questions to ask, find your creative partners, and access our little black book of contacts to cut through the clutter and get launched the right way.
CAN YOU REALLY HELP IN JUST ONE HOUR OF POWER?
We are problem solvers, strategists, start-up experts and more.
Use this hour to get the right advice and set you on your way. Perhaps you’ve had some creative options from an agency and aren’t sure what’s working, perhaps you’re wondering if, how and when to outsource, whatever it is you need, we can set you on your way.
SHOULD I REALLY INVEST IN A START-UP STATEGY SESSION?
It depends on how serious you are about getting started! We’ll help you break through the noise, guide you through a process and ensure you walk away with all your foundations in place and a clear 90 day action plan to follow.
This session is specifically designed for start-ups. We’ll ask you the hard questions, ensure your strategy is sound so that you can save valuable time, money and costly mistakes.
For our larger clients, head to www.thebrandteam.com.au to chat about how the team can help with more complex business strategy.
WHO CAN BENEFIT FROM AN OUTSOURCED CMO?
Often the hardest thing about starting a business on your own or with a partner, is the ‘being on your own’ part. Friends and Family are great cheerleaders, but unless they’re small business scaling specialists then launching and growing a business can be tough.
Employing senior leaders can be costly. As a small business owner you wear all the hats and make all of the decisions. What if you had a C-Suite marketing specialist to help? Someone who cares about your business as much as you do,and helps you to map a clear pathway to success.
That’s where an outsouced CMO can help. This is for the more established businesses, or serious scale ups. Perhaps you’re looking for sponsorship, need investment funding, a board presentation or someone on call on to point you in the right direction and find the partners you need to move forward. Email the team at hello@thebrandteamacademy.com and let’s chat about your business and we’ll let you know if this is right for you.
Become a marketing led business from the start. Marketing should always be a driver of business and never just an expense line.
ARE YOUR PACKAGES REALLY ONE SET PRICE?
They sure are! We’ve planned these packages to set you on your way from the beginning. If there’s anything else you might need, then chat to us and we can direct you to the right design or activation team.
Our basic package is enough to get you started, but the higher value packages have a few more options to ensure you can embed your business, get a few extras, and a little more hand holding along the way.
Can I add, remove or swap items or extra’s in my package?
Unfortunately not. To ensure we can keep the prices on these as low as possible for you, these packages have been designed a one set price with set deliverables per package. We are launching a set of add-on’s soon that you can select and add-on when you’re ready. This includes things like your corporate stationery, flyer, social media grids etc. These can all be purchased separately.
How long will it take for me to get my brand, logo and website?
We aim to have your new business all set to go in four weeks. This of course can depend on how quickly you turn around feedback and how ready you are to supply us with everything we need to get going! We’ll help you with your brief, ensure your brand is sound and then we’ll move to building your website ready for launch.
How can you help me source products?
This can often be the toughest bit. You know what you want to sell, but don’t know how to find it! It’s true that sourcing has become more challenging due to Covid, however we have some great sourcing partners who can help navigate this tricky time.
What’s the difference between each package?
Each package includes the basics and you will walk away with a business in a box ready to go.
Just Start: This is a starter package with the minimum you need to get launched. This option relies on you being able to provide the team with your copy and imagery ready to go. You get one strategy session and business coaching session and then you’re on your way!
Let’s Scale: This package has a little more inclusions and support including SEO optimised copy, your brand story and more.
Time to Thrive: Sourcing of products, more logo options to choose from, copy and brand photography and email integration are all provided in your ‘time to thrive package’.
The full list of inclusions are listed out in the Packages Page, or email the team at hello@thebrandteamacademy.com.au with any questions.
TELL ME MORE ABOUT YOUR CHARITY PARTNERS IN AUSTRALIA?
It is our personal belief that every Australian should be treated with respect and dignity regardless of their circumstances. Here at The Brand Team Academy we offer our services and strategic guidance to numerous charities focussed on driving positive change in the Mental Health space.
With a personal connection to Homelessness, Suicide and those with Mental health challenges, The Brand Team Academy are focused on creating a better world for our young men and women. Together we partner with a number of Australian charities to provide funding and assistance.
If your business operates in this area, we’d love to chat. With 116,000 Australian’s experiencing homelessness, every little bit helps.